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Badger Consulting

Driving Company Value. Creating Relationships.

Our Mission

Commitment to Clients

Badger Consulting provides practical, timely, and comprehensive deliverables to our clients with a dedication to their specific objectives, goals, and deadlines.

Commitment to Community

All of our clients reside in or near our community, Dane County. We aim to make an economic difference in this community through our pro bono consulting services.

Commitment to Students

Our student-analysts are presented with practical, real-world business experience, allowing them to obtain skills for a successful future.  

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What is Badger Consulting?

Badger Consulting is a student-run consulting group at the University of Wisconsin-Madison. Students are offered an unparalleled experience to work with small businesses in various market sectors while obtaining real-world knowledge in the consulting industry. 


Badger Consulting provides pro-bono consulting in the fields of industry research, consumer insights, marketing analytics, and financial viabilities. Badger Consulting is grateful to be supervised and mentored by the Wisconsin Small Business Development Center (WI SBDC). The WI SBDC at UW-Madison provides no cost consulting and non-credit courses to help businesses from start-up through growth. In 2020 the Center saw 498 consulting clients, clients started 30 new business and obtained over $13.33 million in capital. 

Badger Consulting is proud of its professional relationships and inclusive environment that fosters lifelong friendships and contributes to its robust alumni network.

“I feel thrilled to be a part of an organization that allows me to broaden my academic horizon by providing to the Greater Madison community. Meeting and working with like-minded intelligent individuals within this club makes UW-Madison feel like a smaller community to me; something I have always longed for."


-Nisha Desai, Director of Marketing, Class of 2024

"Elite student organizations work to develop technical skills in their members. Badger Consulting takes a step forward by providing real-world experience to become impactful practitioners. Through the strong relationships formed with clients and fellow members, BC serves as a phenomenal student consulting firm for Badgers with all backgrounds."​

-Satvik Yagnamurthy, Executive Advisor, Class of 2021

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